About

Bringing people together through hospitality, interiors and experiences.

I’ve spent over a decade working across travel, hospitality, drinks and lifestyle, creating campaigns, experiences and brand moments for some of the world’s best-known names.

But the reason I’m increasingly drawn to hospitality is more personal than that.

I worked at Time Out when the industry was on its knees and saw what happened when people suddenly couldn’t gather, eat, drink or experience time together. Communities rallied around their local high streets, restaurants and bars because they realised how much those places mattered. It reminded me that hospitality isn’t simply something we consume, it gives us somewhere to belong.

Now, as digital content becomes easier to create and easier to ignore, I believe real-world experiences matter even more. Whether someone discovers a brand online, walks into a hotel lobby, enters a restaurant or arrives at an event, they should instinctively understand how that brand wants them to feel and whether they belong there.

That is the thread through my work today: bringing brand stories to life visually, digitally and in the real world through spaces, stories and experiences that build connection, community and a sense of belonging.

A woman with shoulder-length brown hair, wearing a sleeveless white zip-up dress and silver sandals, standing in front of a decorative tapestry with floral and peacock designs, smiling at the camera.

A communications brain, a stylist’s eye

My background means I rarely think about one element in isolation.

I think about the story, the audience, the space, the guest journey, the content, the visual details and what people will actually remember afterwards.

That might mean shaping the creative direction for a hospitality space, styling and sourcing for an interior, developing a brand experience, directing a shoot, or creating the moments that make people stop, photograph, share and come back.

I’m particularly drawn to hospitality, travel, drinks and destination-led brands with character, atmosphere and something to say.

A wall display with various color sample swatches, fabric pieces, and artwork, including a mural of stylized female figures and tropical motifs.
Close-up of a smiling woman with long hair, wearing a white top, gold earrings, and bracelets, sitting in a room decorated with art and plants.

Make it memorable

The best brands do more than look good. They create a feeling people want to return to.

I look for the moments of surprise, delight and personality that make a space, story or experience distinctive, then build the creative world around them.

Interiors that capture hearts. Experiences that capture minds. Brands that capture spirit.

Lets get started
Woman standing on a patterned rug in a rustic room with chandeliers, a covered sofa, and scattered papers